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ENVIRONMENTAL RESPONSIBILITY

As a medium-sized family business, we try to manage our resources as responsibly as possible. We're constantly working to improve the efficiency of our processes, and to reduce the negative external effects both on our supply chain and our products.

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RESOURCE-EFFICIENT DENIM PRODUCTION

INNOVATIVE WASHING PROCESSES

The Environmental Impact Measurement (EIM) Score makes it possible to evaluate the environmental impact of finishing processes. The evaluated categories are water, energy, and the use of chemicals. The occupational health and safety of employees is also included in the final score. A traffic light system makes it easy to view and compare the results for each individual product.

Our goal is to continuously improve our EIM Score for our denim products. To achieve this goal, we are constantly fine-tuning our production processes and reducing our consumption of water, energy, and chemicals, all the while complying with strict social and environmental standards.

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INCREASED SUSTAINABILITY WITH FAVORITE ITEMS

QUALITY & DURABILITY

By making a commitment to provide products of the highest quality, we want to help our customers enjoy their favorite items for as long as possible. We pay special care to quality right from the start, when selecting our fabrics. Product quality is checked throughout the entire production process — right up to the approval of finished items both in the country of production and at our headquarters in Herford, Germany. We are especially strict when it comes to the craftsmanship and fits of our products. Our quality assurance processes minimize rejects and make production as resource-efficient as possible.

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EFFICIENT USE OF RESOURCES

LOGISTICS, PACKAGING & RETURNS

We are still unable to completely do away with the use of polybags. Polybags protect our products from dirt and other particles during storage and transportation. Nevertheless, most of the polybags we use are made from recycled materials, and we are working hard to ensure that this amount reaches 100% in the future. Our shipping boxes (in the online store) are already made from 100% recycled materials. Additional intermediate box sizes have been introduced to make shipping more efficient.

Many of our products are sent to us on hangers. The used hangers are collected by one of our logistics service providers and our business customers. Defective hangers are recycled and reusable hangers are reused.