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Cotton made in Africa (CmiA)


Cotton is an ancient cultivated plant with exceptional properties. A fibre with added value if our focus is on quality. For this reason, we work with high-quality cotton and support the Cotton made in Africa Initiative.

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THE KEY ROLE PLAYED BY COTTON

Sub-Saharan Africa is the third biggest cotton exporter in the world. Cotton is cultivated there by small-scale farmers. The livelihoods of more than 40 million people in the region are supported directly or indirectly by cotton. The cultivation and sale of the raw material often account for more than half the income of the producers. Cotton therefore plays a key role in battling poverty and makes a major contribution to food security in many countries of Sub-Saharan Africa.

The Cotton made in Africa initiative was set up in 2005 and the organisation defines its mission as sustainably improving the living conditions of cotton producers in Sub-Saharan Africa. The commitment is not based on donations but rather on the principle of help for self-help through trade.
BRAX has been supporting the Cotton made in Africa initiative since 2019. By purchasing BRAX products that are labelled as Cotton made in Africa, our customers are making an important contribution to the future of Africa and protecting the natural environment in the regions where cotton is grown.

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A WIN-WIN SITUATION FOR EVERYBODY

The activities of Cotton made in Africa are derived from the following overarching sustainability goals, which are also particularly important for BRAX:

People – CmiA supports smallholder farmers and is committed to dignified labour conditions, gender equality and respect for the rights of children

Planet – CmiA is committed to protecting soil, water, biodiversity, the environment and the climate, including by banning the use of genetically modified organisms and reducing the negative effects of crop protection

Prosperity> – CmiA is committed to protecting soil, water, biodiversity, the environment and the climate, including by banning the use of genetically modified organisms and reducing the negative effects of crop protection

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