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BLUE PLANET


Blue Planet – These are our sustainable products at BRAX. Social, environmentally friendly and resource-saving. True to our claim: Feel Good! Good for people and environment - always stylish.
As part of the gradual conversion to innovative procedures and materials, we are committed to conserving natural resources, keeping people healthy and ensuring that our customers are better informed through our sustainability communication. Our aim is to generate a greater sense of awareness for this topic. Responsible action and protecting the environment are our objectives at BRAX. This is precisely the approach we are pursuing with expansion of the Blue Planet collections at BRAX. The new metalabel Blue Planet unites a large number of sustainable BRAX products featuring sustainable raw materials or environmentally friendly production procedures. Through a variety of channels, the labels convey to our customers the message about sustainability in the fashion industry and at BRAX in particular. Blue Planet is backed by a range of recognised standards, quality seals and certifications, including the following initiatives and programmes.

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COTTON MADE IN AFICA (CMIA)

Since 2005, the Cotton made in Africa initiative has set itself the goal of sustainably improving the living conditions of cotton farmers in Sub-Saharan Africa. By purchasing BRAX products that bear the Cotton made in Africa label, you are making a significant contribution to the future of Africa, while also protecting the natural environment in the growing regions.

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ORGANIC COTTON

In contrast to conventional cotton cultivation, mainly natural strategies are used when growing organic cotton. The use of pesticides and artificial fertilisers is prohibited, which has a particularly positive effect on the water and air quality, but also on the health of the cotton farmers.

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TENCELâ„¢

When manufacturing fabrics, TENCELâ„¢ fibres consume significantly less fresh water when compared to conventional cotton. They come from cellulose, which is acquired from wood from sustainable forestry.

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ECOVEROâ„¢

Our aim at BRAX is to select materials that are sustainable and production processes that are environmentally friendly and future proof. Therefore, we have decided to expand our range with another sustainable quality, the viscose fibre branded under LENZINGâ„¢ ECOVEROâ„¢.

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EIM-SCORE

The EIM score stands for Environmental Impact Measurement. Using the EIM score, it is possible to make sustainability measurable within the manufacturing process. The consumption of water, energy and chemicals is shown using a traffic light system (red, yellow, green). During the assessment, employees' occupational health & safety conditions also contribute to the score.

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FUR FREE RETAILER

In 2020, we decided to join the FUR FREE RETAILER PROGRAM (FFRP) to demonstrate our commitment to greater sustainability and animal welfare, as well as to reinforce our long-standing promise to refrain from using real fur in our products.

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SEAQUAL INITIATIVE

By supporting the SEAQUAL INITIATIVE, BRAX is part of a community that promotes the cleaning of our oceans, supports local communities and that seeks to put an end to plastic pollution. SEAQUAL® YARN contains upcycled marine plastic, as well as plastic from plastic bottles. The material is traceable and certified.

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RECYCLED

Unfortunately, huge quantities of waste are still generated during the production of clothing. In order avoid this, we endeavour to recycle materials that are no longer in use, rather than disposing of them.

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